One of the concerns I’ve had with the AdSense Resurrected business model is the reliance on pay-per-click (PPC) traffic. The idea is simple enough: place AdWords ads (targeting the content network only) that direct traffic to your AdSense sites. Visitors will sign up for your freebie/newsletter/course and/or browse through your site. The problem is that this model looks a lot like the AdSense arbitrage model.
AdSense arbitrage is something we’ve discussed here before. It’s a tricky and risky way to make money by sending low-cost traffic to an AdSense page/site with higher payouts. It’s not for the feint of heart, trust me.
Not so long ago, though, Google decided that it didn’t like the AdSense arbitrage model and started terminating AdSense accounts using that business model.
As usual, though, Google’s never explicitly announces what it’s doing in these situations, so I thought I’d go ahead and ask Google myself. I was already having a conversation with them about a site of mine that was having some issues, so I thought I’d ask them if it was OK to use AdWords to send traffic to a page displaying AdSense ads. Here’s what they told me:
It is acceptable to use AdWords or other advertising programs to drive traffic to a site with AdSense ads. However, the site must contain what the ads promise and the site must be compliant with Google Webmaster Quality Guidelines and Landing Page Quality guidelines.
So there we have it. It is perfectly fine to send traffic to your AdSense sites via AdWords as long as the ads are relevant and the site is a quality site — good content, good navigation, etc. Which means that the “AdSense Resurrected” model is fine, assuming the sites you build meet adhere to those guidelines and the ads are relevant and correct. So if you’re offering a freebie to entice visitor to sign up for your list, mention the freebie in the ad and make sure the landing page has a subscription form on it.
AdSense arbitrage isn’t dead, it’s just more regulated.
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Eric Giguere is the author of several printed books and knows a thing or two about content monetization. Subscribe to his AdSense blog today and never miss any of his insightful comments. And the not-so-insightful ones, for that matter.
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